The Wild Unknown

An ecommerce experience for artist and author Kim Krans

The Wild Unknown Desktop Title Page
Desktop Homepage

The Wild Unknown was founded in 2007 by artist and author Kim Krans. Each year it continues to surprise, enchant, and defy its own definition. The Wild Unknown offers a variety of products and services, including creative workshops, signing books, and tarot decks.

Kim came to us looking for a site that could embody the spirit of restless creativity informing her brand while accommodating the ever-growing diversity of products and offerings that give it the semblance of form.




Technical Direction, ecommerce, Responsive Development


Design by Kyle Beck

The Wild Unknown Tablet Menu
Tablet Menu
The Wild Unknown Tablet Product
Tablet Product

A place of darkness and light.

We created a unique, responsive ecommerce site using watercolor drawings by Kim herself. Blog posts were built to show specific collections of products to create a cohesive user experience.


Mobile Traffic


Watercolor Graphics

The Wild Unknown Mobile Homepage
Mobile Homepage
The Wild Unknown Mobile Product
Mobile Product
The Wild Unknown Mobile Story
Mobile Story