Patagonia

A Tumblr theme for one of the world’s most respected brands

Patagonia Desktop Title Page
Desktop Homepage

Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business offering environmentally conscious outdoor clothing, gear, footwear, and other equipment for climbers – as well as for skiers, snowboarders, surfers, fly fishers, paddlers and trail runners.

Working with Instrument on designs, we were able to craft a unique tumblr experience for members of the climbing and outdoors community to interact with the brand in new ways.

Expertise

Technology

Deliverables

Responsive Development

Details

Design by Instrument

Patagonia Tablet Menu
Tablet Menu
Patagonia Tablet Product
Tablet Product

Let my people go web surfing.

We created a custom, responsive Tumblr theme that allowed multiple layout options for posts based on the native tag field. Users were also able to toggle between two layouts, offering a standard set width view for increased readability.

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Custom Layout Options

Patagonia Mobile Homepage
Mobile Homepage
Patagonia Mobile Product
Mobile Product
Patagonia Mobile Story
Mobile Story