Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business offering environmentally conscious outdoor clothing, gear, footwear, and other equipment for climbers – as well as for skiers, snowboarders, surfers, fly fishers, paddlers and trail runners.
Working with Instrument on designs, we were able to craft a unique tumblr experience for members of the climbing and outdoors community to interact with the brand in new ways.
Design by Instrument
We created a custom, responsive Tumblr theme that allowed multiple layout options for posts based on the native tag field. Users were also able to toggle between two layouts, offering a standard set width view for increased readability.
Custom Layout Options