Division Road

An ecommerce product, experience, and POS hookup for a luxury heritage menswear boutique in Seattle, WA

Division Road Desktop Homepage

DivisionRoadInc.com is a luxury heritage menswear boutique providing enduring footwear, apparel, and accessories online and in-store. Based in Seattle, WA, they present exclusive North American, Western European, and Japanese manufacturers with a customer service standard that is equal to the quality of goods they carry.

They came to us looking to unify their brand across all mediums. We worked closely with their stakeholders and brand director to create a digital product and experience that solidifies a unique style from the ground up. Additionally, we took advantage of Shopify's POS system to maintain one inventory tracking system to simplify the customer experience, be it online or in-store.


Design, Technology


UX, Visual Design, Responsive Development, POS


Brand Direction by Andy Luce

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A unified brand.

The design and visual identity, from brick and mortar to shopping bags to web, are cohesive, giving users the same feeling no matter how they interact with the brand. In other words, the ecommerce product combines shopping with storytelling to give a unique view to the whole experience.

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Division Road undefined
Division Road undefined